Persuasive Writing

Help your audience understand your argument by creating reader-friendly, logically structured documents in this one day, interactive written communication workshop.

We go beyond a simple writing course and look at the way the mind takes in information and the structures that work best to persuade. We focus on the architecture of your argument and how you can control the scope, structure and sequence of your ideas.

Learn the techniques used by leading management consultants like McKinsey & Company and Bain Consulting when they present their complex and detailed reports. The session draws on Barbara Minto’s ground breaking Pyramid Principle, and frameworks from other leading thinkers to change the way you think about persuasive writing.

We use a combination of theory and hands-on practical exercises to give you the tools and techniques you need to communicate more effectively with less effort.

This interactive session is designed for people who are directly involved in the reporting and/or researching and writing function.

You will learn:

• How to structure your communication logically so it’s easy to write, easy to read and easy to understand
• Ways to gain agreement and prepare the reader to accept your solutions and insights
• How much is enough – what to include and what to exclude for a compelling argument
• Ways to order your information so it flows and convinces your audience
• How to structure large documents so they make sense and bring the reader with them
• Persuasive language to support your arguments
• Ways for teams to work together to organise and write documents collaboratively without overlap

As well as exploring key communication theories, participants will complete a series of practical exercises and have the opportunity to work on the structure and content of a real proposal or report.

Format: Customised workshop
Skill level: Beginner to advanced written communication skills training
Duration: This session may be run as a half day or full day workshop, depending on your requirements.
Number of participants: For up to 10 participants, larger groups on request.

Contact us for detailed costing and specifications for all your communication training needs.