Media Releases that Work

Write better media releases in a fraction of the time that will have journalists beating a path to your door. This practical and interactive media release writing workshop will help you find the news within your story and maximise the cut through and uptake of your media releases – for traditional print and broadcast media as well as the digital world.

Based on research into how journalists use media releases and what they need, this media release writing workshop delivers an effective four step process to plan, write and target your media releases so they cut through and get used. Whether it’s a traditional media release or Media Release 2.0 for social media, this customised workshop is for everyone who needs to write a media release and pitch it to journalists or manage the media release writing process.

You will learn:

• What journalists look for in a media release
• How to uncover and focus on the news within your story
• How to use different ‘hooks’ to reel in different media
• Ways to enhance your media release with all the elements a journalist needs
• The three deadly sins of media release writing (and how to avoid them)
• A checklist to plan your news – what to include and what to leave out
• Writing in media-friendly language
• How to cold call journalists and pitch your news
• The special needs and preferences of online media, bloggers and traditional print and broadcast media
• When to offer exclusives and when to hold a press conference

We include lessons from the trenches, the good the bad and the ugly, and the essential rules, tools, tips and techniques to plan, write, edit and format your media release for maximum cut through.

Format: Workshop
Skill level: Beginner to advanced media training.
Duration: Available as a half day or a full day workshop depending on your specific needs.
Number of participants: Ideal for up to 10 participants; larger groups on request.

Contact us for detailed costing and specifications for all your media training needs.