Media Fundamentals

Demystify the media, learn how journalists work and how to work with them in this engaging and interactive media training seminar.

Using DVD case studies and examples we’ll explain the fundamentals of the Australian media, how the news cycle works, what drives journalists, what makes great media talent and the specific demands of print, radio, television and online journalists.

You will learn:

• What’s inside the mind of a journalist
• What makes news
• Your organisation’s media policy and protocols
• The importance of key messages
• What to do when a journalist calls
• Why ‘no comment’ is the most dangerous thing you can say to a journalist
• The impact of social media

Media Fundamentals is ideal if you are working in PR, taking calls from journalists or preparing media releases.

Format: Seminar
Skill level: Introduction to the media for beginner spokespeople prior to undertaking media interview skills training, or for people supporting media spokespeople who don’t talk to the media themselves
Duration: Two or three hour seminar.
Number of participants: For groups of up to 15 participants, more on request.

Contact us for detailed costing and specifications for all your media training needs.