Managing the Media in a Crisis

Develop ‘bullet proof’, crisis-ready spokespeople with this practical and interactive crisis media training session. This workshop is a comprehensive introduction to dealing with the media when a crisis hits – the questions journalists ask, the information they need and how you can respond.

Because crisis reporting follows a predictable pattern as the crisis unfolds, this practical, case study-driven session provides a roadmap of what to expect from the media and how to respond at each phase.

You will learn the three distinct phases of a crisis, what the media need from you at each phase, what you can and can’t say and ways to safeguard your reputation.

You will learn:

• Essential crisis spokesperson techniques
• How to deal with the unexpected
• Techniques to maintain integrity in the firing line
• The art of delivering a compelling apology
• What drives the media in a crisis - how the media report a crisis and what they need from you
• What to say and do as your crisis unfolds
• Monitoring and responding to bloggers in a crisis
• Correcting rumours on the internet
• The ‘new’ news cycle, how a crisis breaks on Twitter, Qik and other social media

Format: Workshop or seminar style
Skill level: Either: Advanced training for people with prior experience or media training; or customised to include the first principles of media training with a crisis overlay.
Duration: We offer a half day, full day and two day version of this course depending on the size of your group, your objectives and skill level.
Number of participants: Ideally no more than four participants but also works with larger groups observing or participating.

Contact us for detailed costing and specifications for all your crisis media training needs.