Crisis Fundamentals

Raise your team’s crisis awareness and crisis communication literacy with this comprehensive introduction to how the media report a crisis. The session examines how a crisis develops from a media perspective and is geared towards participants who have little or no experience with crisis media management.

A great introduction to dealing with the media in a crisis when you are charged with managing your organisation’s crisis media response, managing the media function, developing a crisis plan, or just need to build a greater awareness and understanding in your organisation.

You will learn:

• Why ‘no comment’ is the most dangerous thing you can say
• The difference between a crisis and an issue
• How the media report a crisis, and what they need from you
• How every crisis moves through three predictable phases
• The importance of crisis planning and preparation
• The challenges of being a crisis media spokesperson
• How others have managed crisis communication

Format: Seminar
Skill level: Beginner crisis media training
Duration: Two or three hour seminar depending on content selected
Number of participants: For groups of any size

Contact us for detailed costing and specifications for all your crisis media training needs.