Structured Writing
Good communication is a combination of what we say and how we say it. Clarity’s structured writing courses address the architecture of your argument. Controlling the scope, structure, logic and sequence of your ideas is the single most important element in persuasive communication.
Clarity’s structured writing courses offer a combination of theory and hands-on practical exercises to equip participants with the skills to present logical, and compelling arguments in briefings, road shows, media interviews, and presentations as well as written documents like proposals and reports.
Based on Barbara Minto’s ground breaking Pyramid Principle and other leading thinkers, our structured writing programs include frameworks and techniques to help participants communicate more effectively with less effort.
We work with your team to identify the most important ideas to communicate and to control the delivery of those ideas. Participants are empowered to identify gaps in their argument and to recognise and avoid common logic errors.
Contact us for a quote and further information for all your media training, crisis training and communication training needs.