Social Media
Connect, engage and influence 
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​In the digital age, social media should be a vital component of every communication strategy.
Social media platforms like Twitter, Facebook and even YouTube are a great way to monitor what consumers and the wider public think of your organisation - in the good times as well as the bad.

This course will help you incorporate social media into your risk and crisis communication planning. Each session is based on proven frameworks and supported by relevant case studies.

You will learn:
  • ​​How social media fits into your organisation's media and communication strategy;​

  • How a crisis unfolds on social media, and how social media can start or escalate a crisis;

  • To become a confident and compelling social media spokesperson for your organisation.

​And be sure to join the conversation on Twitter @MediaClarity