Training Tony Abbott

11th Oct 11

Tony Abbott’s infamous 28 seconds of silence sparked a media furore and hurt his credibility. MD Geoffrey Stackhouse speaks to Business Spectator about how to handle sticky moments in the media.

Read the full article from Business Spectator by following the link below:

Training Tony Abbott

"Today's TV interview is forever's YouTube content – a permanent definer of your character, professionalism and suitability for whatever office you occupy, or aspire to. As today's TV interview is tomorrow's digital resume, it's always preferable to have it bathe you in a flattering light."