Lessons from Orica

13th Sep 11

Read the full article from BEN Business by following the link below:

Lessons from the Orica communications crisis

"After all the unwanted media heat Orica has received over its chemical incident in Newcastle, you may wonder what is worse for a business, the actual impact of the leak or the fact Orica didn’t let the community know about the incident when it happened. Welcome to the world of crisis communications.

Geoffrey Stackhouse, MD of a media communications training company Clarity Solutions, said Orica is on dangerous ground from a reputation perspective."