Media Training

Clarity’s media training workshops and seminars take participants from their first foray into the world of media through to being a bullet proof spokesperson capable of surviving the most grueling of media interviews.

We will teach you how to promote and protect your reputation through the media, how to get maximum coverage for good news stories and how to respond to hostile or negative media.

Developed by journalists and based on insights from more than 25 years of media and business communication, our media training reveals the tools, tricks, techniques and habits of highly successful media communicators.

We will demystify the media, make their needs explicit and show you how to respond to media scrutiny in a way that works for both you and the journalist.

Each workshop is tailored for your specific needs. We work within your communications and media policies to ensure that you can deliver your strategic media messages in a proactive, positive way.

You will learn how to survive and thrive in the media spotlight including:

  • What really drives journalists
  • How to handle difficult questions
  • The art of the strategic sound bite
  • Planning and delivering powerful messages
  • Keeping control of the interview
  • Techniques for Print, Radio, Television and the Internet

Our workshops include more than 70% practical exercises. We use real journalists and real scenarios, so you get real experience.

Our training has been used successfully by leading companies, organisations and government bodies in Australia and overseas.

Our media training workshops cater for all levels of media experience, from novices to experienced media spokespeople. Programs include:

Contact us for a quote and further information for all your media training, crisis training and communication training needs.