Media Releases That Work
Maximise the cut through and uptake of your media releases with this customised workshop for everyone who needs to write a media release and pitch it to journalists.
Develop the skills to:
- Find the news within your story
- Identify the right ‘hook’ or ‘angle’ for different media
- Write in media friendly language
- Plan and structure your release to achieve your strategic aims
- Ensure your release is taken seriously
- 'Cold call' journalists and pitch your news
- Target the right audience
We include lessons from the trenches (how to avoid the most common mistakes) and essential rules, tools and tips to edit and format your media release for maximum cut through. We recommend this session for public relations practitioners, marketing people and anyone who has to communicate with the media in writing.
Clarity offers this session as a half day or full day workshop for up to 10 participants.
Contact us for a quote and further information for all your media training, crisis training and communication training needs.