Media Essentials
Designed to “bulletproof” spokespeople, this half-day media skills workout is ideal for consultants, lawyers, analysts, fund managers, commentators or anyone providing expert opinion in the media.

​It’s ideal for print, online or broadcast interviews.
Participants will sharpen their media interview skills with exercises and realistic interview role plays with a real journalist.

​While this course is designed for experienced media spokespeople, we can also tailor it for senior executives needing a media skills ‘boot camp’ before they face the media spotlight.

You will learn to: ​
  • Stay in control of a difficult media interview;
  • Achieve your strategic communication objectives;
  • Construct and deliver a compelling argument;
  • Deliver an irresistible grab - on message every time;​​
  • Handle difficult questions with integrity.
Format
Workshop for groups of three ideally.

Skill level
Intermediate level or specialist media training.

Duration
Half day

Number of participants
Up to three participants, larger groups on request.