Media Essentials
Designed to “bulletproof” spokespeople, this half-day media skills workout is ideal for consultants, lawyers, analysts, fund managers, commentators or anyone providing expert opinion to the media. It’s suited to print or broadcast interviews.
You will sharpen your media interview techniques with exercises and realistic interview role plays performed by a real journalist.

​While this course is designed for experienced media spokespeople, we can also tailor it for senior executives needing a media skills ‘boot camp’ before they face the media spotlight.

You will learn to: ​
  • Stay in control of a difficult media interview;
  • Achieve your strategic communication objectives;
  • Construct and deliver a compelling argument;
  • Deliver an irresistible grab - on message every time;
  • Handle difficult questions with integrity.
Format: Workshop
Skill level: Intermediate level or specialist media training
Duration: Half day
Number of participants: Up to two participants, larger groups on request.