Media Crisis Plans that Work


​This rigorous and practical workshop will give you a blue print to build your own crisis communication plan so that you are prepared when the media comes knocking.
Our proven nine step process takes you from performing a crisis audit through to building a crisis communications tool kit. We'll also show how to select and test your crisis spokespeople.
 
We look at how the media report a crisis and what they need from you at each phase so you can anticipate their needs and build a crisis communication plan to protect your reputation in a crisis.

You will learn:
  • How to perform a risk audit to identify and evaluate potential threats;
  • The nine essential steps to develop a crisis communication plan that works;
  • How to select your crisis communication team;
  • Who should be the public face of your crisis;
  • Pitfalls and assumptions that threaten your crisis plan;
  • What materials and resources you need to survive a crisis;
  • Techniques to gain executive buy-in and keep your crisis plan current;
  • Lessons from successful crisis plans.
Format
Workshop

Skill level
Designed for communications professionals and those tasked with crisis comms. A working knowledge of media or prior media training is desirable.

Duration
We need a full-day for the best results, but we can deliver a half-day version.

Number of participants
Up to 10 participants; larger groups on request.