​Managing Your Media Performance
This workshop is ideal for business professionals who are new to dealing with the media.
 
In just one day, we’ll help you understand what a reporter needs and wants from an interview and we’ll give you the frameworks, tools and techniques to shine.
Participants will also practice their media interview skills with exercises and realistic interview role plays performed by a real journalist.
 
Interested in social media and its role in the media landscape? We can add on a module examining this communication phenomenon.

You will learn:
  • What is newsworthy, how to attract and focus a journalist’s attention;
  • Tools to plan your media interview and sharpen your messages;
  • Techniques to handle difficult questions and stay focused;
  • The art of the sound bite, delivering strategic and irresistible news grabs every time;
  • What to do and what not to do – tips and tools to keep you safe and effective
  • Sounding great on radio, looking great on TV;
  • Negotiating your media interview – from the first contact through to following up after your news appears.
Format
Workshop

Skill level 
Beginner media training

Duration
Full day

Number of participants 
Ideal for groups of up to four, but we can accommodate up to six. We can train larger groups on request.