Crisis Fundamentals
Raise your team’s crisis awareness and crisis communication literacy with this comprehensive introduction to how the media report a crisis.
 
The session examines how a crisis develops from a media perspective and is geared towards participants who have little or no experience with crisis media management.

​A great introduction to dealing with the media in a crisis if you are charged with managing your organisation’s crisis media response, managing the media function, developing a crisis plan, or just need to build greater awareness and understanding in your organisation.

You will learn:
Why ‘no comment’ is the most dangerous thing you can say;
  • The difference between a crisis and an issue;
  • How the media report a crisis, and what they need from you;
  • How every crisis moves through three predictable phases;
  • The importance of crisis planning and preparation;
  • The challenges of being a crisis media spokesperson;
  • How others have managed crisis communication.​
Format
Seminar.

Skill level
Beginner crisis media training.

Duration
Two or three-hour seminar depending on content selected.

Number of participants
For groups of any size.