Crisis Essentials
Develop ‘bullet proof’, crisis-ready spokespeople with this practical and interactive crisis media training session.

This workshop is a comprehensive introduction to dealing with the media when a crisis hits – the questions journalists ask, the information they need and how you can respond.
Because crisis reporting follows a predictable pattern as the crisis unfolds, this practical, case study-driven session provides a roadmap of what to expect from the media and how to respond at each phase.
 
You will learn the three distinct phases of a crisis, what the media need from you at each phase, what you can and can’t say and ways to safeguard your reputation.

You will learn:
  • Essential crisis spokesperson techniques;
  • How to deal with the unexpected;
  • Techniques to maintain integrity in the firing line;
  • The art of delivering a compelling apology;
  • What drives the media in a crisis - how the media report a crisis and what they need from you;
  • What to say and do as your crisis unfolds;
  • Monitoring and responding to bloggers in a crisis;
  • Correcting rumours on the internet;
  • The ‘new’ news cycle, how a crisis breaks on Twitter and other social media platforms.
Format
Workshop or seminar style.

Skill level
Either advanced training for people with prior experience or media training; or customised to include the first principles of media training with a crisis overlay.

Duration
We offer a half-day, full-day and two-day version of this course depending on the size of your group, your objectives and skill level.

Number of participants
Ideally no more than four participants but also works with larger groups observing or participating.