Crisis Essentials
Develop ‘bullet proof’, crisis-ready spokespeople with this practical and interactive crisis media training session.

This workshop is a comprehensive introduction to dealing with the media when a crisis hits – the questions journalists ask, the information they need and how you can respond.
Because crisis reporting follows a predictable pattern as the crisis unfolds, this practical, case study-driven session provides a roadmap of what to expect from the media and how to respond at each phase.
 
You will learn the three distinct phases of a crisis, what the media need from you at each phase, what you can and can’t say and ways to safeguard your reputation.

You will learn:
  • Essential crisis spokesperson techniques;
  • How to deal with the unexpected;
  • Techniques to maintain integrity in the firing line;
  • The art of delivering a compelling apology;
  • What drives the media in a crisis - how the media report a crisis and what they need from you;
  • What to say and do as your crisis unfolds;
  • Monitoring and responding to bloggers in a crisis;
  • Correcting rumours on the internet;
  • The ‘new’ news cycle, how a crisis breaks on Twitter and other social media platforms.
Format: Workshop or seminar style.
Skill level: Either: Advanced training for people with prior experience or media training; or customised to include the first principles of media training with a crisis overlay.
Duration: We offer a half-day, full-day and two-day version of this course depending on the size of your group, your objectives and skill level.
Number of participants: Ideally no more than four participants but also works with larger groups observing or participating.