Welcome to the Clarity blog, your one-stop-shop for understanding how the news media works and what you can do to improve your media and presentation skills.
Since 2011 we've been highlighting a range of tips, traps and techniques to help make your media experience memorable and successful.
We do this because we're passionate about helping clients make the most of every media opportunity and want to help you get your messages across clearly and effectively.
Our expert media trainers - Bernard O’Riordan, Sharon Leifer and myself - are all trained journalists. We randomly blog about people, events and issues that catch our attention in the media.
We throw a few brickbats, and the occasional bouquet along the way, as we analyse the real-life triumphs and tragedies of high-profile public figures from politicians and company executives to sport stars and celebrities.
We hope you can learn from the experiences of people you identify with, so we highlight what they do well and some areas they could probably improve on.
And by visiting the Clearway blog regularly we hope you will be able to fine-tune your media interview skills. You can also stay up to date with the latest media training tips by following us on Facebook and Twitter @MediaClarity.
Tell your friends and colleagues, leave your comments and suggestions and feel free to send us examples of media hits and misses as you come across them.
We hope to see you in one of our training sessions soon.
Founder and Principal Trainer