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By Geoffrey Stackhouse, Managing Director, Clarity Solutions
Mick Lynch, boss of a UK rail union, is at the centre of a social media firestorm following a series of bizarre media interviews. His aim was to explain the just cause behind a series of unpopular rail strikes, but the debate is focussed on technique not his message.
Journalists I know, as well as those on the dark side, are divided over his performance. Some think it is brilliant, raw and honest, others see it as belligerent and self-indulgent. My view is that his approach is an epic fail. Lynch’s message was completely lost by engaging in verbal biffo instead of explaining his case. For a taste of his technique, you can watch Kay Burley’s Sky News interview here. It’s an edited segment, but to me he comes across as a belligerent bully. For the judgemental public, every bully’s cause must be unjust. But if you’re after the bigger picture on media, politics and influence, ABC business reporter Gareth Hutchens has shared some fascinating insights here. Was every journalist out to get him? Some of the questions were reasonable, some were hostile, and Piers Morgan’s were downright bizarre (grilling Lynch over his choice of a cartoon villain’s face as his profile picture on his Facebook page). But here’s the thing. If someone goes low, why would you go lower? That’s just a race to the bottom. The art of a successful media interview is to see every question as a gift. A golden opportunity to share your story with your key stakeholders. Mick Lynch kicked that gift into the gutter. And stayed there. You might also like to read 1 Train Wreck Interview Decides UK Election 2 Adam Bant Nails A Pop Quiz 3 Cadbury CEO Leaves Bitter Taste Are your media skills rusty from lockdown? If you want to avoid a Mick Lynch moment contact us here to discuss our 60 minute refresher programs.
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