Clarity Solutions
  • Home
  • Training Programs
    • Media Training >
      • Media Essentials
      • Managing Your Media Performance
      • 30 Minutes with the Media
      • Media Crisis Plans that Work
    • Crisis Training >
      • Crisis Essentials
      • Crisis Workout
      • Crisis Fundamentals
    • Executive Coaching >
      • What To Expect
    • Presentation Skills
    • Strategic Communication >
      • High Stakes Speech and Presentation Skills
      • Speech & Presentation Skills
      • Strategic Conversations
      • Communicate Leadership
    • Thought Leadership
    • Social Media
  • Resource Hub
    • Interview Tips
    • Crisis Media Tips
    • Visual Language >
      • Memorable One-Liners
    • Dressing For Television
    • Sounding Great On Radio & Podcasts
    • Social Media For Business
    • Perfect PowerPoint
    • Clearway Blog
  • About Clarity
    • Meet The Team >
      • Geoffrey Stackhouse
      • Sharon Leifer
    • Why Clarity?
    • How to Choose a Trainer
  • Contact Us

        Clearway Blog


HOW TO NAIL A RADIO INTERVIEW

22/8/2012

0 Comments

 
Picture
Radio, more than television or newspapers, is a visual medium. That's why you need to paint pictures for the listener.
​Think of a radio interview as an intimate conversation with a relative or friend, but with a strategic purpose.
Bernard O'Riordan, Media Trainer

It's often said of radio that 'the pictures are better'. While the sound comes out of the speaker or earphones, the images are formed in a listener’s imagination.

Radio, more than television or newspapers, really is a visual medium. And it’s also more intimate.

That might sound strange, but think of the last time you listened to a sports broadcast or news report from the scene of an incident. Chances are the reporter painted vivid pictures and described what was happening in such intimate detail that you felt like you were there.

That’s why, whenever you do a radio interview, whether it’s live or pre-recorded, you need to use your voice to set the tone and your words to engage the listener.

Being interviewed requires you to perform more than you normally would, so emphasise some words, alter the tone of your voice occasionally and be warm, sincere and convincing.

If you are dull and monotone we’ll want to turn the dial or tune out altogether. But if you can share anecdotes, analogies and stories that turn abstract or technical concepts into ideas we all understand, then you will be much more engaging.

A good way to help you get a simple but effective message across to a broad audience is to imagine that your elderly grandmother is listening. How would you explain something technical or complicated to her without being patronising?

Thinking of a radio interview as an intimate conversation with a relative or friend, and not a conversation with thousands, is one of the best ways to help you relax and become more conversational.

If you are the type that gets nervous, and let’s face it we all do occasionally, the uneasiness will disappear when the first words have been spoken and the stories start to flow.

Remember also that radio is a momentary medium: your words are broadcast and then they disappear into the ether.

​So it’s vital that you reinforce your key message a few times throughout an interview by repeating a word or phrase so that it stands out.

A good radio interview will keep your audience alert and listening. So with that in mind, here are a few basic tips to consider before you next go on the air:

Know your audience
Spend some time before the interview identifying your audience and crafting a message to suit that audience. Different stations cater to different demographics.

Plan a sound bite
Come up with one short, memorable, colourful phrase that you can use. Sound bites must seem spontaneous and natural and not sound rehearsed. Practice reading your sound bite aloud. Change whatever sounds awkward. 

Avoid jargon
You may know what those industry-specific terms mean but the listeners at home probably don’t. Drop the acronyms and keep your language plain and simple.

Tell a story
Strengthen your points with stories, anecdotes and humour so that they are more memorable and entertaining.

Vary how you speak
If you sound monotone the listeners may doze off. Inject some colour into your voice and alter your tone to emphasise an important point. 

Smile
When you smile your voice smiles, and it will sound more appealing and personable to the listeners. Many people who tune in at the beginning of your segment might not be there at the end; and other listeners will join half-way through. So repeat your key message a few times in various ways.

Don’t talk over the top
If the announcer or reporter interrupts, let them. Use the time to take a breather and plan your next response. If you continue to talk over the top of the announcer it will sound aggressive and listeners will be so distracted they won’t hear your message.

Don't Oversell
Remember you are on air to provide an insight or reaction, you’re not there for a blatant plug. That’s what ads are for, so sell the dream instead.

Keep it friendly
Sometimes on talkback radio you might get a tricky or provocative question from the host or even callers. Be honest and friendly, even if it feels like you are under attack. 
​
SOUNDING GREAT
​ON RADIO
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.


    Blog Archive

    April 2022
    March 2022
    February 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    October 2020
    September 2020
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    April 2018
    April 2017
    March 2017
    December 2016
    November 2016
    September 2016
    August 2016
    July 2016
    June 2016
    April 2016
    March 2016
    January 2016
    October 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    November 2013
    October 2013
    May 2013
    February 2013
    January 2013
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012

    Book Your
    ​Training
Subscribe for Updates
Picture
 02 9880 8544

Picture
clarity@claritysolutions.com.au

Home / Training / Resources
About / Contact / FAQ
  • Home
  • Training Programs
    • Media Training >
      • Media Essentials
      • Managing Your Media Performance
      • 30 Minutes with the Media
      • Media Crisis Plans that Work
    • Crisis Training >
      • Crisis Essentials
      • Crisis Workout
      • Crisis Fundamentals
    • Executive Coaching >
      • What To Expect
    • Presentation Skills
    • Strategic Communication >
      • High Stakes Speech and Presentation Skills
      • Speech & Presentation Skills
      • Strategic Conversations
      • Communicate Leadership
    • Thought Leadership
    • Social Media
  • Resource Hub
    • Interview Tips
    • Crisis Media Tips
    • Visual Language >
      • Memorable One-Liners
    • Dressing For Television
    • Sounding Great On Radio & Podcasts
    • Social Media For Business
    • Perfect PowerPoint
    • Clearway Blog
  • About Clarity
    • Meet The Team >
      • Geoffrey Stackhouse
      • Sharon Leifer
    • Why Clarity?
    • How to Choose a Trainer
  • Contact Us