By Geoffrey Stackhouse, Managing Director, Clarity Solutions
Inviting RPA’s Dr Richard Totaro to front the Premier’s Covid Press Conference this week was either a really clever move, or a really really clever move. And given the impressive media smarts from the Premier’s comms team, my money is on the latter.
Dr Totaro, the Co-Director of the Intensive Care Service at a major hospital, gave a frontline insight into the stark reality of the virus, he refreshed the “get vaccinated” message and naturally dominated the news reporting that day.
He strategically filled the time allocated for the press conference, was well trained – colourful and on message – and irresistible bait for the pack. I loved how polite the journalists were and how they lapped up his content.
But as I watched it I kept wondering why today?
And then came the question from the ABC’s 7:30 Report on the Premier’s possible support for Daryl Maguire’s request to review a $5.5m grant for a Wagga Wagga Clay Pigeon shooting facility.
It turns out a cache of documents were released that day following a request from the NSW Greens. Naturally the media zoomed in on the Premier’s dealings with love rat Maguire. Time was tight and the Premier was able to kill the questions with a tight response and a request to “please respect this press conference”.
Was it a coincidence or a case of two birds with one stone?
Either way it’s one to add to your crisis playbook.
Would you like to have the Premier’s or CHO’s skills at handling difficult questions? Email me for information about how we can help you shine in the media spotlight.
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