Blog Archives

POTGIETER AND THE FAKE APOLOGY

25/3/2015

Waratahs rugby player apologises for the offence his homophobic slur caused, which misses the point completely.

11/3/2015

When your quotes dominate a story they are influencing the way a reporter tells the story, and that's good for you and your brand.

4/3/2015

It's the benefits, not the product or service that you're spruiking, that appeal to our emotions. That's also what makes it newsworthy.

4/3/2015

Smart communicators embrace outrage and work with public opinion, not against it.

2/3/2015

A fear of public speaking is not only irrational, it is also career limiting. Be yourself and stop caring what other people might think.