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        Clearway Blog

POTGIETER AND THE FAKE APOLOGY

25/3/2015

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Waratahs rugby player apologises for the offence his homophobic slur caused, which misses the point completely.

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COLOUR AND INFLUENCE: LESSONS FROM AN AD MAN

11/3/2015

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When your quotes dominate a story they are influencing the way a reporter tells the story, and that's good for you and your brand.

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SELL THE DREAM, NOT THE PRODUCT

4/3/2015

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It's the benefits, not the product or service that you're spruiking, that appeal to our emotions. That's also what makes it newsworthy. 


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SMART COMMUNICATORS EMBRACE OUTRAGE

4/3/2015

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​Smart communicators embrace outrage and work with public opinion, not against it.

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ConQUER YOUR PUBLIC SPEAKING FEARS

2/3/2015

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A fear of public speaking is not only irrational, it is also career limiting. Be yourself and stop caring what other people might think.
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  • Home
  • Training Programs
    • Media Training >
      • Media Essentials
      • Managing Your Media Performance
      • 30 Minutes with the Media
      • Media Crisis Plans that Work
    • Crisis Training >
      • Crisis Essentials
      • Crisis Workout
      • Crisis Fundamentals
    • Executive Coaching >
      • What To Expect
    • Presentation Skills
    • Strategic Communication >
      • High Stakes Speech and Presentation Skills
      • Speech & Presentation Skills
      • Strategic Conversations
      • Communicate Leadership
    • Thought Leadership
    • Social Media
  • Resource Hub
    • Interview Tips
    • Crisis Media Tips
    • Visual Language >
      • Memorable One-Liners
    • Dressing For Television
    • Sounding Great On Radio & Podcasts
    • Social Media For Business
    • Perfect PowerPoint
    • Clearway Blog
  • About Clarity
    • Meet The Team >
      • Geoffrey Stackhouse
      • Sharon Leifer
    • Why Clarity?
    • How to Choose a Trainer
  • Contact Us