Sharon Leifer Clarity Trainer
"Investigators are not big believers in coincidence," was the chilling comment from William Waldock, an aviation safety professor at Embry-Riddle Aeronautical University that captured the mood and the headlines this week.
A Boeing 737 MAX 8 operated by Ethiopian Airlines had just crashed killing all 157 people on board, the same aircraft in strikingly similar circumstances to the Lion Air crash last October in which 189 people we killed.
Boeing has maintained its aircraft is safe, but countries have banned them from their airspace and airlines have grounded their planes.
After a week of speculation, analysis and technical detail the simplicity of Professor Waldock's message still cuts through all the noise.
He took seven, well chosen words to make a very good point, simply. A lesson for us all that sometimes less is more when it comes to getting your message across.