Clarity Solutions - Clearway Blog

Notre Dame Blaze - getting a crisis response Right

16/4/2019

The tragic fire in the historic Notre Dame Cathedral, an icon of civilisation, above religion and politics, is a profound loss and a crisis on a global scale.

Looking at the reactions from world leaders is a brilliant insight into what to say, and not say.

A few well chosen words

15/3/2019

"Investigators are not big believers in coincidence," captures the essence of what people are thinking in just seven words. Sometimes less is more when it comes to getting your message across.

Appearances matter, especially in front of a royal commission

8/2/2019

Being aware of how your audience sees you is a basic communication skill. Getting it wrong, especially in high stakes situations like a royal commission, risks enormous consequences, however experienced or senior you are.

KICK THE IMPOSTOR TO THE KERB

30/1/2019

Don’t let anxiety or self-doubt get the better of you in a media interview, presentation or speech.

Seeing the wood for the trees

22/1/2019

Developing highly-memorable messages that resonate with your target audience is an art. But it's not always easy to see the wood for the trees.

SHAME PARADE: The 5 MOST DAMAGED BRANDS of 2018

17/12/2018

Iconic brands can go from hero to zero in the blink of an eye, as these five crisis-hit Aussie brands discovered in 2018.

Fight or flight: Lessons from the Banking Royal Commission

10/12/2018

The sight of senior executives dodging the cameras outside the Banking Royal Commission was almost as damaging as what occurred inside.

FIVE REASONS YOU'RE NOT BEING QUOTED

4/10/2018

Reporters gravitate to people with strong opinions who can explain complex issues simply.

TO PERSUADE PEOPLE, TELL A STORY

13/9/2018

People are persuaded more by storytelling than with logical arguments.

THE WORST CASE OF AVOIDANCE. EVER.

5/9/2018

Refusing to answer a direct question in a media interview makes it sound like you're in denial or have something to hide.