The power of repetition means most of us probably remember the 1970s TV ad about "football, meat pies, kangaroos and Holden cars". Repetition is a powerful technique that can also help your message stick in a media interview.

At a time when Julia Gillard is battling to reconnect with traditional Labor voters, why wouldn’t she play ball with former league star Mark Geyer? 

For the first time, PR professionals could soon outnumber journalists in Australia. And that means PR people might need to rethink how they pitch to over-worked reporters.

We’re all guilty of using business jargon from time to time. But some professions are worse than others when it comes to spouting annoying and meaningless gobbledygook.

Bill Shorten’s live TV gaffe goes viral after he agrees with PM Julia Gillard... even though he has no idea what she actually said.

Business leaders, sports stars and PR professionals are increasingly using Twitter as a soapbox to complain and snipe with reporters. So, is the blogosphere slowly strangling good, old-fashioned media relations?

The secret of Sir Winston Churchill’s success was that he used words as weapons. He was a master communicator who understood that people remembered phrases, not speeches.

We all make them: mistakes, blunders, faux pas, stuff ups, even bad jokes. But when it comes to saying sorry, what is the difference between a heart-felt apology and one aimed at damage-control?

Was it ingenious pandering to a photo journalist or a happy accident that scored page 2 reporting for a small Animal Welfare protest in today's Sydney Morning Herald?

Reporters are just trying to understand what you know. So if you can’t explain it in simple terms, you probably shouldn’t be talking to them in the first place.

Social media allows us to get up in front of an audience and pass on ideas, demonstrate how to do things and inspire change on a scale we could only dream about a few years ago. Using it is an essential part of any public relations and marketing plan.

In a recent media training session a participant told me they preferred to only ever deal with reliable reporters who they considered to be a friend. I explained that it was dangerous to assume any reporter was their friend, and here’s why.

Many of us communicate via 'data dump', we blind the audience with details...

MD Geoffrey Stackhouse is moderating the panel "Managing your brand when the elements are against you" at PR Directions in Sydney on 25/10.

I’m all for a strong key message, but Ed Miliband, the UK’s answer to Tony Abbott, proves that being a “message bully” doesn’t make you safe, it makes you a laughing stock.

Loose lips in a leaked internal memo show the power of a colourful quote. 

First, last, biggest, richest, oldest: the best media communicators use superlatives – words that end in “st”.

The Qantas media team look stretched to breaking point this week judging by the way they handled their latest issue - an unaccompanied 11 year old unattended at Hobart airport

Tony Abbott’s infamous 28 seconds of silence sparked a media furore and hurt his credibility. MD Geoffrey Stackhouse speaks to Business Spectator about how to handle sticky moments in the media.

Welcome to Clarity's new social media training workshops. We can help you deliver compelling social media commentary based on proven communication frameworks.

"Orica is on dangerous ground from a reputation perspective."

Welcome to the world of crisis communications - MD Geoffrey Stackhouse is interviewed by BEN Business

Reputation is a valuable asset. Risk management tools are now essential in a director's kitbag. 

When a crisis strikes the media will be reporting it. Your challenge is to show you are the best source of information.

Welcome to the Clarity blog page, your one-stop-shop for understanding how the news media works and what you can do to improve your media and presentation skills.