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CLEARWAY - The Clarity Blog
15th May 13
Racing Australia should be in crisis management mode, but Tabloiditis has changed the rules of crisis management and media engagement for ever.
1st May 13
As the 2DayFM scandal once again heats up, we discuss the value in learning from history.
24th Apr 13
With only 5 months to go until the election, Clarity looks at the carefully managed looks our leaders are sporting.
10th Apr 13
Last week's reader poll came out overwhelmingly in support of our blog. 68% of readers thought the Fairfax story was poor reporting, while 32% gave us a spank.
9th Apr 13
In a media interview colour is King - it shapes the story so make it strategic. This week we look at what to do, and what not to do, to cut through the chatter and be heard by a journalist.
1st Apr 13
The Internet is ablaze with speculation about Rolf Harris and, in the Court of Public Opinion a rumour uncorrected for 24 hours becomes fact. He needs to tie those rumours down, sport.
26th Mar 13
A diesel spill in Sydney’s Harbour Tunnel caused gridlock but showed a well oiled crisis team in action.
19th Mar 13
While companies spend big on advertising campaigns, a group of Nannas have drawn their needles and knitted up a storm of publicity. We look at their strategy and share some tips on how to create your own social media powerhouse.
12th Mar 13
Arguing with a reporter can take you off message. That's when you become the story.
5th Mar 13
Social media users are quickly learning that publishing and sharing defamatory comments can be costly.
27th Feb 13
A spate of fake media releases have tested the patience of reporters and the credibility of big global brands.
19th Feb 13
As journalism faces an evolving crisis, Adam Courtenay has some tips on how to adapt and survive.
13th Feb 13
Yes or No questions might help a reporter get to the truth quickly, but they can also put you in a pickle with damaging quotes and headlines.
11th Feb 13
Success in sport relies on a solid game plan. The same rules apply when managing a crisis like that engulfing Australian sport.
6th Feb 13
When Australia’s two oldest broadsheets turn tabloid, they'll need shorter and sharper insights from the people they quote.
17th Jan 13
When it comes to crisis communications, Tesco's rapid response to a horse meat scandal ticked all the boxes.
19th Dec 12
Enjoy the summer with our five most-read blogs of 2012
12th Dec 12
Good PR starts with your first contact with a reporter. It's pretty straightforward if you show respect and keep it professional.
5th Dec 12
Lend Lease's crane fire is a text book case of how not to communicate in a crisis.
27th Nov 12
A good key message is not enough, you need to be armed with techniques to engage and appeal to your audience or you'll do more harm than good.